Dodge Ram sales under additional pressure from new Honda Ridgeline

Earlier this month the Financial Times (UK) reported that yet another non-US
manufacturer (Honda) is having a crack at the US pick-up truck market.

Of course you all know this, but what I thought interesting is that the
Detroit Big 3 still have more than 71% "light truck" market (which includes
people carriers).

Yet they only have 43% of passenger car sales.

I guess with so many non-Big-3 companies manufacturing in the USA it should
not come as the surprise it did to me.

Does anybody know what the figure for actual imports is? Obviously cars
like the passenger cars of Mercedes-Benz and BMW are imports, but they make
up only a small proportion of total US car sales.

DAS

 

The Dodge Ram is a full size truck and the Honda Ridgeline is a mid-size
"SUT". The Ridgeline will/should butt head to head with the Ford Explorer
Sport-Trac and other smaller 4 door pick ups and not the full size Ram.

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