Chrysler to roll out turnaround plan by February

Brace for the bad news

Chrysler to roll out turnaround plan by February
http://money.cnn.com/2007/01/04/new...cturing.reut/index.htm?postversion=2007010415

DETROIT (Reuters) -- DaimlerChrysler AG's Chrysler Group should have a
restructuring plan ready by February as it aims to recover from a loss
expected to be near $1.3 billion for 2006, the automaker said Thursday.

Chrysler also said it has set a target of doubling its sales outside North
America over the next five years to roughly 400,000 units, as it targets
growth overseas and readies a turnaround plan for North America, where sales
have fallen.

"That's the overall plan that we will take to the marketplace. It will
probably be by the end of the second month of the year," Chrysler Group
Chief Executive Tom LaSorda told reporters on a conference call.

A bad year for the auto CEO
He added: "It will outline what we need to do on a wide scope of business,
and I'm not providing any details until that day."

LaSorda also said Chrysler would remain open to product-focused alliances
like the one it has clinched with China's Chery Automobile Co. to produce a
new small car for export to Europe and the United States.

"The opportunities outside the U.S. are becoming more and more important,"
LaSorda said.

Chrysler announced a partnership with Taiwan's China Motor Corp. to export
cargo vans to Mexico.

Under the deal, China Motor, which now makes a Chrysler-branded minivan for
sale in Taiwan, would produce a Dodge-branded cargo van at its assembly
plant in Yangmei, Taiwan, for the Mexican market, Chrysler said.

Chrysler said it would also license China Motor and Fujian Motor Group of
Fuzhou, China to make a minivan for the Chinese market.

"There are ways to capture growth in different ways rather than putting a
lot of your own capital out there," LaSorda said. "So we'll look at those
kinds of opportunities."

Chrysler's U.S. sales slipped 7 percent in 2006, although sales outside the
United States were up almost 7 percent. On a global basis, vehicle sales
fell 4.5 percent.

In the U.S. market, DaimlerChrysler, which includes the parent company's
Mercedes brand, slipped to become the No. 4 player, behind Toyota Motor
Corp. (up $2.35 to $137.65, Charts), which saw its own sales rise 13
percent.

Like other automakers, Chrysler is expected to face a flat to weaker market
for vehicles sales in the United States this year, and LaSorda said the
company would increasingly look for growth outside North America.

The company has previously said that its restructuring plan would look to
cut $1,000 from the cost of each vehicle produced. Analysts have expected it
to consider shutting a plant and asking the United Auto Workers for
concessions on health care costs.

Chrysler has said it expects to report a 2006 loss of some $1.3 billion.
Inventories of unsold trucks and sport utility vehicles have piled up and
strained relations with U.S. dealers.

Chrysler is moving toward offering smaller vehicles to lessen its reliance
on SUVs, trucks and minivans and target a segment of the market expected to
be boosted by the consumer concern over high fuel prices.

The new small car that Chery is to build for Chrysler would allow the
automaker to compete for very young buyers and those for whom a cut-rate
price is the most important consideration, Chrysler said in a statement.

Chrysler also said it would launch production of its Sebring sedan in China
for sale in that market later this year.

The production would be at the same plant run in a joint venture between
DaimlerChrysler and Beijing Automotive Industry Holding Co. that currently
builds the Chrysler 300C and Mercedes-Benz E-Class sedans for sale in China.

Four-cylinder engines for the Sebrings Chrysler will sell in China would be
manufactured at Chrysler's "global engine" plant in Michigan. That plant is
a joint venture with Mitsubishi Motors Corp. and Hyundai Motor Corp.