Chrysler; The descent continues....

Yeah, but even pre-merger, Chrysler hyped its trucks much, much more than its
cars.

 

More likely, Diamler is deliberately starving the automobile group so
they can't upstage the Mercedes brand (not that there's anything
difficult about doing THAT...).

I say this because the lack of advertizing and poor market performance
doesn't correlate to the DIVISIONS (Dodge has good truck ads and strong
truck sales), but rather correlates to vehicle type (both Chrysler and
Dodge passenger cars get zilch in the way of promotion).

 

Have you seen the new ad where the guy and his wife are separately
discussing the purchase of the new truck while he is barbecueing his
hand on fire? Who comes up with this crap?

mentioned!

 

Not to the degree the difference exists now. The LH cars were *very*
well advertized when they appeared. Remember the 'Cab Forward' campaign?
Everyone associates the whole design change toward longer, lower, and
wider cars through the 90s (sadly abandoned in favor of tall skinny
square ugly bricks now) with the Chrysler LH cars.

And the trucks were really under-advertized compared to Ford and Chevy.
The Cummins was barely advertized when it debuted in 89, and the
re-designed Ram only slowly built up airplay at its introduction.

 

But even then, it was pickups and minivans that got the push. And why not?
If Chrysler is typical, it probably makes 5-10 times the profit on a truck
that it makes on a car.