300C Production in Europe----kind of long

Discussion in 'Chrysler 300' started by Guest, Oct 31, 2004.

  1. Guest

    Guest Guest

    AUBURN HILLS, Mich., Oct. 27 /PRNewswire-FirstCall/ -- After confirming
    ratification of a third shift agreement at Brampton (Ontario) Assembly
    Plant, Chrysler Group and Magna Steyr today announced plans to grow
    their production relationship by forming a manufacturing agreement for
    the Chrysler 300C Touring and Sedan vehicles for European and
    rest-of-the-world distribution.

    Magna Steyr's Graz, Austria facility will add the rear-wheel-drive and
    all- wheel-drive vehicles to its Chrysler Group production line up that
    currently includes the Jeep® Grand Cherokee and the Chrysler Voyager.

    "Since the introduction of the Chrysler 300C Touring and Sedan in
    markets outside of North America, the public response to the vehicles
    has been greater than we expected. For next year, demand from the
    markets is far beyond our original projections," said Dieter Zetsche,
    Chrysler Group President and Chief Executive Officer. "The production
    launch next year at Magna Steyr will enable us to have 300Cs on the
    ground quickly to meet growing market demand from a facility that has
    proven its expertise in building quality vehicles for world markets."

    Magna Steyr will assemble the various offerings of the Chrysler 300C
    Touring and Sedan, including: left- and right-hand drive versions; a
    high- performance version -- the SRT-8; and a diesel-powered model that
    will launch in late 2005. The vehicles will be assembled in the same
    facility as the Grand Cherokee and Voyager, showcasing Magna's
    production flexibility.

    "Magna Steyr is proud that the Chrysler 300C program will continue and
    extend our excellent and long-standing partnership," said Manfred
    Remmel, President and Chief Executive Officer - Magna Steyr. "In doing
    so, Chrysler Group is building upon Magna Steyr's proven capabilities to
    support our automotive partners as well as meet the quickly changing
    market needs in a flexible and competent way."

    The Brampton (Ontario) Assembly Plant in Canada is currently the only
    production location for the Chrysler 300 Sedan and Touring and Dodge
    Magnum, and soon-to-be-launched Dodge Charger. By adding a second
    production site for the Chrysler 300 family, Chrysler Group will be able
    to satisfy demand in Europe and rest-of-the-world markets, while not
    compromising its ability to deliver more vehicles to North America,
    where demand is the highest.

    Chrysler Group's manufacturing strategy for its rear-wheel-drive
    vehicles underscores an ongoing commitment to the implementation of
    innovative forms of flexibility. Today's announcement demonstrates
    another example of Business Model Flexibility, which enables the company
    to start production of the 300C outside North America without tying up
    additional capital for tooling and equipment. It also minimizes costly
    issues associated with importing vehicles into various markets
    worldwide, including distribution.

    The Chrysler 300 family solidifies the brand presence in over a hundred
    markets worldwide. It offers customers an expressive Chrysler design and
    personality, an all-new platform with world-class, rear-wheel and
    all-wheel drive technology, and exceptional interior driver and
    passenger space.

    The 300 series offers the most powerful line of engines in its class,
    including a fuel-efficient 2.7-liter V-6, 3.5-liter High-Output V-6,
    culminating in the 5.7 liter HEMI® V-8. It also features cylinder
    deactivation called Multi-Displacement System (MDS), providing the HEMI
    power customers want with the fuel economy they will appreciate.

    More than 105,000 Chrysler 300 and Dodge Magnum vehicles have been sold
    so far this year. The Chrysler 300 commands 40 percent of the Canadian
    luxury full-size vehicle segment and more than 30 percent of the U.S.
    luxury full- size car segment, since its introduction.

    Magna Steyr is a leading engineering and manufacturing partner to the
    automotive industry's original equipment manufacturers (OEMs). The
    wholly owned group of Magna International Inc. is also the world's
    leading supplier of OEM contract vehicle assembly. Magna designs,
    develops and manufactures automotive systems, assemblies, modules and
    components. It also engineers and assembles complete vehicles for the
    North American, European, South American and Asian markets. Magna has
    approximately 81,000 employees in 217 manufacturing operations and 49
    product development and engineering centers in 22 countries.
     
    Guest, Oct 31, 2004
    #1
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